Facebook is one of the most populated social media platforms out there. However, many people are still unaware that you can actually make money on Facebook. In fact, if you tell most people that they can make money on social media, they will argue with you that it is not possible.
A few people believed that making money on Facebook is possible. Research has proven that the high rate of scammers on Facebook has drastically reduced based on the fact that Facebook has now initiated its monetization processes, and that is what most people focus on nowadays. We have a lot of ways in which you can make money through Facebook. In this article, you will learn about the following;
- · How to make money on Facebook without selling anything
- · How to monetize Facebook
- · How many views on Facebook to make money, and many more.
This article is comprehensive enough, and all you will learn
through this article is not listed among the things highlighted above. We have so
many more things you will get knowledge about.
Updated 7 Top Ways To Make Money On Facebook
1. Running Facebook Ads
Do you know that running Facebook Ads can help grow your online store? Facebook Ads works like a tool that shares your products with the right people at the right time. You can guide people directly to your store. This includes the main page, one specific product, or a group of selected items. You control who sees the ads. You also decide your budget and the dates to run them.
You must check the ads often. Make changes to improve results. Geotargeting helps by showing ads only to people in certain areas. Meta pixel retargeting tracks visitors to your store. It reminds them of your products with new ads if they leave without buying.
- To start using Facebook Ads, follow these steps:
- Connect your Shopify store to Facebook.
- Set up Meta Ads Manager with your store information.
- Create the ads. Use good images or videos. Add clear text about your products.
If you need ideas, look at the Meta Ad Library. It shows examples from other stores. Your online store can sell more products this way. Start now and see the results.
2. Sell On Facebook Marketplace
This is another amazing way to make money on Facebook. With this social media platform, you can be able to meet local buyers even from your region as a seller because this marketplace connects both buyers and sellers together. To help customers find your products easily, write clear and interesting descriptions for each item. Also, pick the correct category in Facebook Marketplace for every type of product. You can share your Marketplace posts in Facebook groups that focus on buying and selling in your local area. This will help more people see and buy from you.
To begin: Go to the Facebook Marketplace page and click "Create New Listing" to add your items. Note that some products, such as health care items, are not permitted. You cannot sell services on Facebook Marketplace.
3. Create
a Facebook Shop
Facebook tops the list for social media shopping in the US. If you run an online store, your target buyers are likely hanging out there, eager to shop. Facebook Shop allows you to display and sell items right on your business page. Buyers can complete purchases smoothly on their mobile devices. Shopify users find it easy to connect their store to Facebook Shop. This keeps inventory updated in both places. From Shopify's main panel, you update prices, sort products into categories, label items, describe them, and add banners for deals. Remember, though, purchases started on Facebook direct buyers to your full website for checkout.
4. Use content monetization tools
Facebook Content Monetization puts video ads, Reel ads, and performance bonuses all into one easy program. As of August 2025, it's still in a test phase called beta, and only invited creators can join. Business owners don't need an invite. They can add video ads to creator content anytime. Facebook suggests making ads shorter than 15 seconds. You can choose if people can skip them or not. But ads can run from 5 seconds up to 10 minutes long.
To get started: If you're a content creator with a solid following and want to earn from ads, go to your professional dashboard. Click on Monetization, then Content Monetization. There, fill out the interest form. For brands with business accounts, just use Meta Ads Manager to set up your ad campaigns—no invite required
5. Accept Facebook Stars
Facebook Stars are a fun way for your fans to tip you while
you share live videos, regular videos, or even text posts. When someone sends
you a Star, Meta gives you one cent for each one. It's like a quick thank-you
from your viewers that helps you earn some cash.
To start using it, you gotta be 18 or older and have at least 500 followers for a full 30 days straight. If that fits, head over to Meta Business Suite, tap on Monetization, then Stars, and set it up from there. Easy peasy!
6. Partner with brands and creators
Working with brands is a big way for creators to make money
on Facebook. They pay you to put out posts or videos that talk up their
products and help reach more people.
If you're a business owner, teaming up with influencers takes some cash upfront, but it can really help sell more and build trust with customers. Facebook's Partnership Ads let you pay to feature those influencers promoting your stuff in their posts.
7. Add paid subscriptions
You can earn regular monthly money by giving special content
only to your top fans with paid subscriptions. This creates a close group of
loyal people and brings in steady cash from them.
To begin, switch your Facebook page to Professional mode. You need 10,000 followers or 250 repeat watchers. Also, in the last 60 days, hit 50,000 likes or comments on posts, or 180,000 minutes of video views. If you meet that, creators in 37 countries, like the US and Canada, can join. Elsewhere, you wait for Facebook to invite you.
How to Make Money On Facebook Through Shopify
Facebook is good for reaching people all over the world with
your brand. But the best way to make money online is by having your own store.
Shopify gives you full control over how it looks and works, like making menus
easy to use and picking colors that fit your brand on product pages.
Setting up Shopify is really simple. Choose a free theme, change it to match your style, add your products, and start selling. Their email tool helps you market to customers and get more sales. When your store is ready, connect it to Facebook. This lets you find more buyers and earn even more.
How to Monetize A Facebook Group
Have you heard that you can make money through a Facebook
group? In case you don't know, now you know. The following are the things you
must do to monetize your Facebook group;
1. Paid Partnerships
Paid partnerships can help you make good money from your
Facebook group, but there are a bunch of rules you have to follow to stay on
the right side of things. If you're thinking about doing this, here's what you
need to do to earn cash on Facebook without issues:
You gotta stick to all the rules for Facebook Pages, Groups,
and Events. Only team up with people or companies that follow Facebook's
policies too.
- · Make content that's okay to monetize.
- · Live in a country where this is allowed.
- · Follow the Community Standards, no bad stuff.
- · Obey the Content Monetization Policies.
- · Post real, original things you create yourself.
- · Turn your group's interactions into ways to earn.
- · Agree to Facebook's Payment Terms & Conditions.
- · Build up a solid following and presence first.
2. Buy and Sell
This part is pretty much what it says: buying and selling
stuff right in your Facebook group. For most folks, it's the big reason they
want to turn their group into a money-maker: hawking their own products or
services directly to members.
You can get creative too, like offering special premium
content just for paying members, while keeping some freebies out there to draw
in new people and get them to join your community.
If you don't have your own products or services to sell,
here are some other cool ideas for what to buy and sell on your group's page:
- · Sell access to another community (works great if you're running a public group).
- · Sell spots in a private chat room.
- · Sell beta versions of products to exclusive members.
- · Sell access to live streams on your YouTube channel
- · Sell exclusive content that only members get.
- · Sell tickets to online events tied to your brand partnerships.
- · Sell media coverage or shoutouts (if you've got a decent-sized following in your communities).
3. Live Streams
The last way we're chatting about to make money from your
Facebook group is live streams. Back in 2022, folks started being able to buy
stars and send them to you while you're going live, then you cash those in for
real money. (And yeah, that Stars thing is still going strong in 2025, with you
earning about a penny per star.)
Here are some easy ideas to try:
- · Do free consultations so people get a taste of what you know and might tip you stars.
- · Show behind-the-scenes stuff from your product or service to keep things real.
- · Run a contest with fun prizes, get viewers to repost or share, and boom, free promo to pull in more group members.
- · Walk through a task or tutorial on something your audience cares about.
- · Drop important updates about your business.
- · Ask for donations if it fits, don't count on it, but it's worth a shot.
4. Downloadable Assets
People really dig downloading top-notch stuff. Not just random freebies, but high-quality assets that hit exactly what your audience craves (and yeah, they don't have to be free every time!). Sharing downloadable assets is a smart, straightforward way to make money from your Facebook group if you play it right. These can be PDFs, ebooks, webinars, checklists, or whatever fits, and they're perfect for trying out fresh business ideas. Just keep in mind, you gotta make content that speaks directly to the right crowd.
The cool part about dropping these resources in your group? It costs you next to nothing upfront (mostly just your time and a bit of hustle), but the payoff can be huge, like at least grabbing leads (pro tip: if you've been scratching your head on collecting emails from your group, this is a total win-win setup for everybody).
5. Pay per click
If you're thinking about running ads on Facebook, you can actually get some nice returns if you're eligible. For creators selling stuff, grabbing leads, or growing their business, paid ads might pay out around $8.75 for every 1,000 views, or 2-4 cents per like if someone likes it within 24 hours of seeing it first. Not everyone's set up for this, though. Check if you qualify before you launch your ad out there.
6. Lead Generation
Getting good leads from your Facebook group is key,
especially since it's all about building a community. It's not about quick cash; it's
more about grabbing emails and contact info so you can keep marketing to the
same people over time.
Facebook could shut down your group anytime, with no warning. So, collecting those leads smartly means you've got a backup way to chat with potential customers if things go south. That way, your audience sticks around no matter what.
7. Membership fees
When it comes to membership fees, Bhaskar Sarma from our community shared some solid advice. He said the following; Put out awesome content and share insider tips on your main topic. Bring in experts for interviews, run AMAs right in the private group, and start weekly threads where people hold each other accountable, anything that helps build their skills.
Half the time, you won't even have to guess what they want; your members will straight-up tell you. Keep everyone chatting and engaged, then gradually let more people in once you see they're really getting value. To make it easier on yourself, pick a couple of managers for the paid group and give them a cut of the revenue."
8. Free Resources
Facebook and YouTube have tons of free guides in their help areas that walk you through setting up paid partnerships. These deals are smart because they bring in new members to your group through sponsored posts, which can turn into paying customers.
9. Workshops
Running workshops is a reliable way to earn trust from your group. Lots of admins who offer expert advice use their groups to host online classes or sessions full of useful free tips. If you tailor them to what your members like, workshops can pull in leads, help sell your products, or even get donations, whatever your goal is when you start them. Do them well, and they keep people joining your private group, making it easier to keep earning from the community.
Starting a Facebook group is really easy, especially if you know your way around Facebook. Go to the Groups area, hit Create, choose a name, add a short description of what the group is about, upload a nice cover photo and profile picture (that's the group icon), and write a warm welcome message. Done, you can invite people to join right away. Start by asking friends from your list who might like it, or search in the bar with filters to find others who fit your target group.
Of course, you should monetize your Facebook group to make yourself some cool cash. Everyone needs money in this world; your Facebook group can serve as a source of income for you. You should monetize your Facebook if you have a good audience who is interested in what you do, and as long as you provide them value, then you should monetize it.
Facebook has some monetization tools that can help you make a good amount of money, realistically.
According to research, if you have between 3000 to 5000 targeted group members who are interested in your content or brand, then you are good enough to make money, especially if the dollar rate is high enough for the products or services you are offering. On the other hand, you can also make money through a small Facebook group. One of the things you need to check is whether the group members are dedicated enough. You can still make money on your small group through paid membership and other incentives within your content.
Yes, a Facebook group can actually fetch you some good money. However, it is not a quick scheme. You will have to employ a good monetization strategy and a good product or service to sell, a targeted audience that is engaged and interested in your content, product, or service, before you can make money via your Facebook group with a large group of members audience The purpose of the Facebook group: Facebook groups are a super easy (and totally free!) way to build an online community for all sorts of reasons. They help you earn trust with the right crowd, kickstart a brand from scratch, test out new ideas, snag leads, and even sell your products or services. But that only works if you're actually giving members the kind of useful stuff they signed up for in the first place.
Benefits Of Creating A Facebook Group
It's also a great chance to build a real community around a
topic that matters to you and your group members. Think of it as a spot where
folks can share their stories, find support from others, make connections in
the industry, and help each other grow, while having a bit of fun along the way!
Just don't let all the business stuff overshadow the truth: you're creating this inside a social platform, so that human, social side is huge for how the community actually vibes and sticks together.
How to make money with Facebook Reels
Overlay ads let you earn cash from Facebook Reels. They show up as a banner or sticker right on the video, but they're see-through, so they don't block what you're watching. Add one to your Reel, and you get a share of the ad money. What types of overlay ads are there? There are two kinds of overlay ads for Facebook Reels: banner ads and sticker ads. Banner ads show up as a see-through strip at the bottom of the Reel. Sticker ads are a fixed picture that you, as the creator, can stick anywhere on your video. Who is eligible? If you can already earn from your Facebook videos with in-stream ads, you can do the same for Reels using overlay ads. No sign-up required, public Reels qualify automatically.
How do I insert overlay ads in my
reels?
If you're in Facebook's in-stream ads for videos, you're
auto-enrolled for banner ads in Reels. But not all Reels will show the; it
depends on advertiser choices and if the ad suits the viewer.
Turn them off in Creator Studio whenever you want.
For sticker ads, do this:
- · After uploading your Reel video, tap Stickers in the right menu.
- · Tap Ad under Stickers.
- · Hit Add Sticker Ad.
- · Move the frame where you like in the video.
How to monetize Instagram Reels
To monetize Instagram Reels in 2025, switch to a creator account, be 18+, post original content, and grow to 5K+ followers. Earn via bonuses and ad shares, brand sponsorships, affiliate commissions, fan tips, subscriptions, product tags for sales, badges in Lives, site traffic, or reposting on other platforms. Check your dashboard for eligibility. Are there other ways to make money on Facebook Reels? Your fans can support you by sending Stars on Reels; it's a simple way to earn. You get this automatically when you join the Level Up Program.
Frequently Asked Questions
1. How
many Facebook followers do you need to make money?
It depends. Facebook doesn't actually need followers before you can earn money. However, if you want to earn stars, you will need about 500 followers, and if you want to get subscription revenue, you might need about 10,000 followers or even more, with about 250 returning viewers.
2. How do
you get paid on Facebook?
We have highlighted various ways in which you can get paid on Facebook. You can earn money via publishing in-stream ads, accepting Stars, making Facebook Shop sales, and selling items on Facebook Marketplace or collaborating with fans.
3. How
many views on Facebook are needed to make money?
You don't need views to make money or get paid on Facebook. What you really need is having a large audience and then setting up subscriptions, Facebook Stars, in-stream ads, or collaborating with brands.
4. Can
you make Money on Facebook
Of course, you can, and we have various ways by which you can do that. You can earn money through affiliate marketing, Facebook Marketplace, running ads, and many more.
5. How to
make money on Facebook by posting pictures
You can make money on Facebook when you monetize your page
and when you have a large audience who is interested in whatever you are doing, as long as it is not against Facebook policies.
Also, many people have been asking this question: "How to earn money from Facebook by uploading videos?" Well, you follow the same process if you want to make money by uploading videos, and the process is by monetizing your page.
Conclusion
Making money on Facebook is not as difficult as most people think. You just have to follow the right procedures. People are cashing out big on Facebook because they gained insights on what they need to do and what they need not to do. If you are finding it difficult to make money on Facebook, I advise you to get knowledge first, and you can get this knowledge from people who have gone ahead of you or by reading books.